LinkedIn Branding for Pro Athletes

TURN YOUR ATHLETICCAREER INTOBUSINESS INFLUENCE

We help athletes build authority on LinkedIn and unlock opportunities beyond sports — from brand partnerships to speaking engagements and advisory roles.

Build Your Voice

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Michael Carter-Williams

Michael Carter-Williams

2014 NBA Rookie of the Year · Entrepreneur

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The Opportunity

MOST ATHLETES FOCUS ON INSTAGRAM.

THE MOST POWERFUL OPPORTUNITIES LIVE ON LINKEDIN.

Executives.

Investors.

Startup founders.

Corporate partners.

LinkedIn is where sponsors research you, where business opportunities start, and where your post-career network lives. It's the #1 platform for professional credibility — but most athletes aren't using it.

We turn athletes into thought leaders and unlock opportunities beyond sports — from board seats and media deals to equity partnerships. The athletes who start early are the ones who win.

“Your playing career has an expiration date. Your personal brand doesn't.”

What We Do

SERVICES

01

PROFILE
OPTIMIZATION

We rebuild your LinkedIn from the ground up — headline, about section, experience, and media — so it positions you as a thought leader, not just a player.

Every element is crafted to tell your story and attract the right audience: sponsors, media, investors, and future business partners.

02Weekly

CONTENT CREATION

Weekly posts crafted in your voice that showcase your insights, values, and off-field ventures. Consistent, polished, and built to drive engagement.

03Ongoing

STRATEGIC NETWORKING

Targeted connection requests and engagement strategies to put you in front of sponsors, investors, media, and the people who matter for your next chapter.

Results

WHAT OUR ATHLETES SAY

“Athlete's Pen transformed my LinkedIn from a dead page into a real business asset. I've had three sponsors reach out directly from posts they created for me.”

N

NBA Player

8-Year Veteran

“I didn't even know what to post. Now I get messages every week from people who want to work with me — all because of the content AP puts out.”

N

NFL Wide Receiver

Active Roster

Who We Are

Carter Won

CARTER

Co-Founder

Founder of an influencer management company responsible for multiple millions in brand deals across the creator economy, working with over 30 creators and global beauty brands.

Daniel Sung

DANIEL

Co-Founder

Built a LinkedIn audience of 10,000+ followers at 19 and received opportunities from top Y Combinator startups through LinkedIn visibility.

Michael Carter-Williams

MICHAEL CARTER-WILLIAMS

Advisor

2014 NBA Rookie of the Year and 9-season veteran. Now building beyond the game — investing, mentoring through his AAU program, and helping athletes create opportunities that outlast their playing careers.

Get Started

ATHLETES ALREADY HAVE THE CREDIBILITY.

WE HELP THEM BUILD THE VOICE.

Tell us about yourself and we'll be in touch within 24 hours.